Scholastic Book Fairs
Family Events
Scholastic Book Fairs
Family Events
Embedded Files
Family Events
At a Scholastic Book Fair a Family Event is a special occasion for parents to shop for their kids’ home libraries. So all family members can attend, events are suggested to be scheduled before, during, or after school and combined with an already scheduled event, such as an open house. The goal is to raise parent engagement with the Fair through a special shopping time at the Fair, increasing Book Fair participation and revenue. My role was to measure past success, continually surface new ideas, then direct to development of new materials.
Grand Event Guide. Concept, outline, content direction: Frank Loose; Design: Mickey Gill; Writing: Cheryl Gill
2019 Fall Ideas Guidebook Family Event Pages. Concept, outline, content direction: Frank Loose; Design: Mickey Gill; Writing: Cheryl Gill; Photography: Doug Scaletta
2020 Spring Ideas Guidebook Family Event Pages. Concept, outline, content direction: Frank Loose; Design: Mickey Gill; Writing: Cheryl Gill; Photography: Doug Scaletta
2019 Grand Event Kit Guidebook Pages. Concept, outline, content direction: Frank Loose; Design: Mickey Gill; Writing: Cheryl Gill
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